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Showing posts from October, 2022

Protect, Detect, and Respond in Minutes

But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

The Who, What, Why, & How of Digital Marketing

You need to use other forms of research and website user feedback tools to identify your weak points and then address them. A clearly defined digital value proposition tailored to your different target customer personas will help you differentiate your online service Digtal Marketinf encouraging existing and new customers to engage initially and stay loyal. While the figures above support the contention that digital marketing is marketing, it's dangerous to assume that digital marketing isn't evolving and becoming even more important. However, that's not to say all businesses should implement a digital marketing strategy in the same way. The digital marketer usually focuses on a different key performance indicator for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic." In small companies, one generalist might own man...